Is your inbox jam$-$packed with emails? Why are marketers intent on emailing you more and more? Most likely, because it works. According to a report by McKinsey & Company, email remains a significantly more effective way to acquire customers than social media$$nearly $40$ times that of Facebook and Twitter combined. That$$s because $91$ percent of all U$.$S$.$ consumers still use email daily. Also, McKinsey states emails are estimated to be at least three times the rate of social media in prompting purchases.

Knowing the power of emails and the high rate at which they are distributed, what actions would you take, as a B$2$C Internet marketer, to make your emails more effective? To assure that they are read? To make them more meaningful to both customers and prospects?