isco delivers innovative software-defined networking, cloud, and security solutions to help transform your business. Way back in 1996,when it wanted to add another level to its direct sales force. This caused resentment among the existing salespeople, thinking their sales would be hindered because everybody would be sharing the same pie. So, Cisco created more pies. They created a three-tier sales force, where different products, based on complexity, were sold by salespeople in each tier. Each salesperson could concentrate on its area and become experts in those products. The result was more products were sold and Cisco left competitors in the dust.

Cisco wanted to be more productive but channel members were not happy, what is this concept< how it should be handled by Cisco?

Walmart began with the goal to provide customers with the goods they want whenever and wherever they want them. The company then focused on developing cost structures that allowed it to offer low everyday pricing

Walmart began with the goal to provide customers with the goods they want whenever and wherever they want them. The company then focused on developing cost structures that allowed it to offer low everyday pricing

Walmart embarked on strategic sourcing to find products at the best price from suppliers who are in a position to ensure they can meet demand. The company then establishes strategic partnerships with most of their vendors, offering them the potential for long-term and high volume purchases in exchange for the lowest possible prices.

Furthermore, Walmart streamlined supply chain management by constructing communication and relationship networks with suppliers to improve material flow with lower inventories. The network of global suppliers, warehouses, and retail stores has been described as behaving almost like a single firm.

Walmarts whole thing was collaboration, Crowell said. Thats a big part of what made them so successful.

1) Keeping in mind the marketing systems we have discussed, what type of Marketing system Walmart has curently adopted?

2) We have discussed different kind of Pricing techniques, what type of Pricing Walmart is offering?