Question: iscussion Questions: The chapter discussed ( and provided examples of ) the importance of studying the culture of a country to prevent marketing / advertising

iscussion Questions:

The chapter discussed

(

and provided examples of

)

the importance of studying the culture of a country to prevent marketing

/

advertising blunders. Research and identify a company

(

not the ones used in the lesson

)

that made a marketing

/

advertising blunder in a foreign market because it did not do its homework first. Explain what happened and, if possible, provide a link to the advertisement.

iscussion Questions: The chapter discussed (and provided examples of) the importance

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