iSeeit!: Mobile Marketing

Technology affects marketing in two basic ways: it creates opportunities for new products, and it drives the development of new processes $($ways of doing things$).$ Anticipating technologies helps firms spot threats and opportunities. The widespread use of wireless devices is changing how consumers and companies interact. Mobile marketing is a firm's efforts to communicate with consumers through mobile devices. This activity is important because marketing managers should monitor technologies that might impact their industry and engage in contingency planning for potential opportunities and threats.

Marketing managers who anticipate the impact of new technology can plan and adapt marketing strategies for the future. The goal of this activity is to demonstrate your understanding of the technological environment and the impact it can have on a company's strategy.