Question: Issue for Discussion: Office Depot Note: This case has distinct and separate concepts from the Snyders case they do not apply to the same section

Issue for Discussion: Office Depot Note: This case has distinct and separate concepts from the Snyders case they do not apply to the same section of the chapter. This case is focused on retailing and facilitating agency concepts. HP, a manufacturer of computers, printers, and ink and toner cartridges, is reviewing its relationships with many different retailers in its channels. Today, HP is evaluating its relationship with Office Depot. Office Depot, buys and then resells many HP products and has almost 1,000 brick-and-mortar store locations and a giant catalog of thousands of office supplies that it offers via mail order. Yet Office Depot also enables its customers to shop on the Internet. The Office Depot web site offers virtually all of the products Office Depot carries in its stores and catalog and guarantees next-day delivery via FedEx to most locations in the United States with no delivery charge on orders over $50. For HP, what do you see as the advantages of Office Depots approach in reaching consumers in respect to HP products?

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