It becomes particularly urgent for a company to considerdiversification when there are opportunities to transfer a powerful
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It becomes particularly urgent for a company to considerdiversification when there are
opportunities to transfer a powerful and well-respected brandname to the products of other businesses and thereby increase thesales and profits of these newly entered businesses.
opportunities to lower costs by entering closely relatedbusinesses.
needs to avoid putting all of its "eggs" in one industrybasket.
diminishing market opportunities and stagnating sales in itsprincipal business.
Related Book For
Managerial accounting
ISBN: 978-0471467854
1st edition
Authors: ramji balakrishnan, k. s i varamakrishnan, Geoffrey b. sprin
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