It can be difficult to identify and test all the reasons customers use iomonc decisions and act.

It is too qualitative.

It is more appropriate for scientific or academic purposes than for practical marketing matters.

It is by far the most expensive type of research marketers use.

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Marketers like to use causal research to help determine which factors influence consumer purchasing behaviors. Which of the following is a major problem in causal research?

It can be difficult to identify and test all the reasons customers use to make decisions and act.

It is too qualitative.

It is more appropriate for scientific or academic purposes than for practical marketing matters.

It is by far the most expensive type of research marketers use.