Question: It can be said that a service differs from a product. 4.1. Explain and illustrate two ways the service offered by SAS differs from a

It can be said that a service differs from a product.

  • 4.1. Explain and illustrate two ways the service offered by SAS differs from a product.

  • 4.2. To market this service, it is necessary to consider the extended marketing mix. Explain the nature of the extended Ps in the case of SAS and clearly show how they are important for SAS.

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