Question: 4.1 It can be said that a service differs from a product. Explain two ways the service offered by Momondo differs from a product. Give

4.1

It can be said that a service differs from a product. Explain two ways the service offered by Momondo differs from a product. Give examples to illustrate your answer. (2x2=4)

4.2

To market this service, it is necessary to consider the extended marketing mix. Comment on these additional aspects and clearly show how they are important for SAS. (3x2=6)

Question is worth 10 points and text is limited to 500 words.

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