It has been a long time since the packaging for Allround has had a major update. You have several options for modernizing. Revising the look of the packaging may make it look less dated. Your merchandisers are saying Allround does not stand out in an increasingly cluttered OTC cold medicine aisle. New cap design options may make the bottle easier to use. Feedback from older users indicates some have trouble opening the bottle. Switching to a more widely recycled plastic and making changes to secondary packaging would make the product more eco$-$friendly and would not affect production costs. Allstar switched from glass to plastic bottles for its products years ago in order to reduce weight and cut down on breakage in shipping, but the plastic is not of a type that is easily recycled. In addition to providing consumers with an impression of the product and protecting it from damage, packaging can also facilitate efficient distribution. By using barcode or RFID technology on transport packaging and software to track shipments from warehouse to retailer, you can reduce the amount of time product is in transit and make it less likely that it will get lost. It is estimated that improvements