Question: Packaging Packaging It has been a long time since the packaging for Allround has had a major update. You have several options for modernizing. Revising

Packaging
Packaging
It has been a long time since the packaging for Allround has had a major update. You have several options for modernizing.
Revising the look of the packaging may make it look less dated. Your merchandisers are saying Allround does not stand out in an increasingly cluttered OTC cold medicine aisle.
New cap design options may make the bottle easier to use. Feedback from older users indicates some have trouble opening the bottle.
for its products years ago in order to reduce weight and cut down on breakage in shipping, but the plastic is not of a type that is easily recycled.
$200,000 per 100 million units in administrative costs.
You must decide if it is time to update the packaging for Allround. Choose zero or more of the options below.
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Revise the look of the packaging. (Cost: $1.0 million)
Redesign the bottle for easier use. (Cost: $1.0 million)
Make packaging materials more eco-friendly. (Cost: $1.2 million)
Change packaging for more efficient distribution. (Cost: $1.5 million)

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