It has been noted that marketers need to target specific customer groups on the basis of...

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It has been noted that marketers need to target specific customer groups on the basis of the firm's perceived ability to satisfy the needs of those groups. In an era of experiential marketing, there is a new trend in which individuals fear missing out on opportunities and are more likely to crave experiences than physical goods. If you are marketing to people who desire experiences, what demographic factors would you consider? For example, is experiential marketing only relevant to young people? It has been noted that marketers need to target specific customer groups on the basis of the firm's perceived ability to satisfy the needs of those groups. In an era of experiential marketing, there is a new trend in which individuals fear missing out on opportunities and are more likely to crave experiences than physical goods. If you are marketing to people who desire experiences, what demographic factors would you consider? For example, is experiential marketing only relevant to young people?