It is a year later. Ajei$$s manager decided that the company would develop a salsa business. Ajei has been in a flurry of activity since then. Not only did the company have to invest in a building and equipment, but she has had to develop marketing strategies for the new salsa business. The marketing strategies are now complete and ready to be put into action. Ajei was placed in charge of marketing implementation. She has spent several months organizing the marketing unit, training employees, coordinating the marketing staff, developing a social media plan, and communicating the goals and objectives of the strategy.

Refer to Scenario $2\mathrm{.}4.$ What is the next step Ajei should take to implement the marketing strategy?

Evaluating the marketing strategy

Establishing performance standards

Creating the marketing mix

Undertaking a SWOT analysis

Establishing a timetable for implementation