IT IS APRIL 2017 AND THE SS17 SELLING SEASON IS COMING TO A CLOSE. SALES WILL BEGIN ON MEMORIAL DAY, MAY 29TH. THE OVERALL SEASON HAS BEEN QUITE SUCCESSFUL, WITH SALES UP TO LY AND CURRENT FULL-PRICE SELL-THROUGH FLAT TO LY. UNFORTUNATELY, BRAND A.B.C. IS STRUGGLING, WITH FULL PRICE S/T BELOW COMPANY AVERAGE. A.B.C. HAS TERMS OF NET 30, NO DISCOUNT. WHILE IN THE PAST, THE CARRY-OVER STYLES, WHICH DO NOT GO ON MARKDOWN, WERE THE BEST PERFORMERS, THEY HAVE RECENTLY SLOWED. THE VENDOR IS WILLING TO PARTNER WITH SSENSE TO IMPROVE PERFORMANCE. SSENSE WOULD LIKE TO KEEP THE BRAND AND MAINTAIN THE BUDGET FLAT TO LY.

WHAT ACTIONS WOULD YOU SUGGEST FOR SS17 AND FUTURE SEASONS TO IMPROVE PERFORMANCE?

Answer rating: 100% (QA)

There are a few potential actions that SS17 could take in order to improve the performance of Brand ABC 1 Increase marketing and advertising efforts f... View the full answer