Question: It is effective to express a trigger/contingency pair in the form of a three-part sentence. For example: The external cause of the trigger: If competitors

It is effective to express a trigger/contingency pair in the form of a three-part sentence. For example: The external cause of the trigger: "If competitors lowered their prices, . . ." The quantitative trigger: "causing revenues to lag projections by 15%, . . ." The contingency: "then the company should increase advertising and promotions." Stringing those three parts together"If competitors lowered their prices, causing revenues to lag projections by 15%, then the company should increase advertising and

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