It is estimated that almost fifty shops a day disappear from the High Streets. You are required to critically evaluate a company's (of your choice) use of the various marketing communications mix elements (tools, media and message appeal) to encourage specific target audiences to return to shopping on the High Street. Your report should evaluate the use of: Tools: various on and offline Media: POEM Message Appeal: emotional, rational or user-generated Your report should conclude by justifying two-examples of best practice and one-example of poor practice