Question: it is generated by the media which consumers consider to be more credible than advertisements it is designed to generate immediate sales using tools such

it is generated by the media which consumers consider to be more credible than advertisements
it is designed to generate immediate sales using tools such as premiums and promotional products
it is a paid form of communication that generates interest in products
the firm has little control over when a media outlet might run a story about its company or product
it is generated by the media which consumers consider to be

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