It is helpful to write out your customer value proposition. Then you have a draft to review and tweak as your ideas develop. Here is a general structure you can follow:

Start with a headline$-$style statement that describes how your offering benefits the customer.

Provide a few sentences or a brief paragraph that explains the offering in more detail. Be sure to make clear what the offering is$,$ who the customer is$,$ and why you are offering it$.$

Consider including a bulleted list or checklist highlighting $35$ features of the product or benefits the customer will receive.

If possible, add a graphic that engages interest or reinforces the idea.