Question: It is known that idea development (or generation) is the most important element of the new product development process. Companies and new product development teams

It is known that idea development (or generation) is the most important element of the new product development process. Companies and new product development teams have the opportunity to develop new product ideas by learning about changes and developments in the market. Explain the role of the types of firms' market learning in developing new product ideas by giving examples.

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