Question: It is often assumed that the consumer moves through five stages in the adoption process in arriving at a decision to purchase or reject a

  1. It is often assumed that the consumer moves through five stages in the adoption process in arriving at a decision to purchase or reject a new product. List each of the five stages and briefly describe what happens in each stage.
  2. Next, go through a real-life example where you went through each of the five stages and explain what you experienced at each stage.

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