It is reasonable for marketers who work for a large, Fortune 1000 company, to set, at least, two innovations budgets - one for knock-offs and one for adaptations. True False 1 point A brand manager for a new frozen good, is most concerned with expanding the market for the product. True False 1 point The highest new product failure rates are typically found among disruptive innovations True False 1 point When Clorox marketing manager, Janice Bernstein, tells her brand managers to add new unit sizes for 2024 , she is actually asking that they engage in a "filling" strategy. True False