It is time to stop thinking back about the global marketing concepts youve covered in the course. In the past, Namibia paid little attention to internal trade. If they could pick up some extra sales through exporting, that was fine. But the big market was at home, and it teemed with opportunities. Companies today can no longer afford to pay attention only to their domestic market, regardless of its size. Many industries are global industries, and firms that operate globally achieve lower costs and higher brand awareness. At the same time, global marketing is risky, because of viable exchange rates, unstable governments, protectionists tariffs and trade barriers, and several other factors. Given the potential gains and risks of international marketing, companies need a systematic way to make their global marketing decisions. The Assignment Select a Namibian company of your choice with a specific Namibian product in any part of Namibia that wants to enter the American market, considering PESTEL analysis of the chosen market. Critically look at the challenges by considering the concepts, theories and models learned. Most specifically your assignment should consider current ongoing economic challenges. (100 marks)