It is very important to make sure that you align your pricing strategy with your target market
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Question:
It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various businesses and pricing strategies. Match each business with the pricing strategy that you believe the business is using. Discuss why you think the business is using the pricing strategy that you did.
Business: Pricing Strategy:
Bentley Motors Penetration Pricing
Motorola Pricing Skimming
Kohl's Premium Pricing
Dish Network Competitive Pricing Economy Pricing Promotional Pricing
Related Book For
Horngrens Accounting
ISBN: 978-0133855371
10th Canadian edition Volume 1
Authors: Tracie L. Miller-Nobles, Brenda L. Mattison, Ella Mae Matsumura, Carol A. Meissner, Jo-Ann L. Johnston, Peter R. Norwood
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