Question: It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various businesses and

It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various businesses and pricing strategies.

  • Match each business with the pricing strategy that you believe the business is using.
  • Discuss why you think the business is using the pricing strategy that you did.

Business:

Bentley Motors

Motorola

Kohl's

Dish Network

Pricing Strategy:

Penetration Pricing

Pricing Skimming

Premium Pricing

Competitive Pricing

Economy Pricing

Promotional Pricing

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