Question: It s April 2 , 2 0 2 3 , and brand managers at Bud Light and Anhueser - Busch are meeting to consider responding
Its April and brand managers at Bud Light and AnhueserBusch are meeting to consider responding to the heated social media discussion of a recent Bud Light promotion posted at the beginning of the month by Dylan Mulvaney.Assume you are part of the brand management team and must decide what to do Apply what you have learned from Situational Communication Crisis Theory to determine a course of action.
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