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A company's values relate to such things as
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whether it will put more emphasis on the achievement of short-term performance targets or long-range performance targets.
how it will balance its pursuit of financial objectives against the pursuit of its strategic objectives.
fair treatment, integrity, ethical behavior, innovativeness, teamwork, top-notch quality, superior customer service, social responsibility, and community citizenship.
whether it will emphasize stock price appreciation or higher dividend payments to shareholders.
how it will balance the pursuit of its business purpose/mission against the pursuit of its strategic vision.

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