Question: Item 8 After developing a market - product grid, what is the next step in the five - step process of segmenting and targeting markets?

Item 8
After developing a market-product grid, what is the next step in the five-step process of segmenting and targeting markets?
Multiple Choice
grouping potential buyers into segments
taking marketing actions to reach target markets
grouping product to be sold into categories
selecting target markets
developing brand extensions

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