Question: There are five steps involved in segmenting and targeting a market. What should a marketer do once she has developed a market - product grid
There are five steps involved in segmenting and targeting a market. What should a marketer do once she has developed a marketproduct grid and estimated the size of markets?
Multiple Choice
identify market needs
group both potential buyers and products to be sold
select target markets
execute marketing program actions
position the product
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