• It's a case called Dove: Building customer relationships everywhere, one gender at a time. It's at the bottom of these instructions (once you have entered to the assignment).
• Read the case, then answer the questions in the end.
• You don't need to write the whole case again, only give an introduction to it.
• Make sure you have the question, then its answer.

End of chapter 6 case, taken from Armstrong (2013. pp. 234-235) END-OF-CHAPTER CASE DOVE: BUILDING CUSTOMER RELATIONSHIPS EVERYWHERE, ONE GENDER AT A TIME divid a big they come One of the leading spin of food bad penal cap User proped cbnd in A. Hov ang7 of 10 hogever would be ning 190and and by the Auingend you poddy. Hingga wer and www of a da US854 per have beco BREAKING OUT OF THE BOX you de band to the best and lead Uhe supported decis to me the lever hole in by the year 2000 a comprar ugyan How den Under de By colyting and her than plywing product d devels wither the sunded Dove brand. Unde le pot at a brand was de band-Deve Men+Care This Unders of hash overlooks res types of bond poids a male fadas and ach d the copy copion from the care Deve brand th and The henkppeach has made Under-Cavable into vi the preador of phe ha saha Nopea ce pradees Dove she appealed to Kaps, Ane, Ben & Jerry, haking dig. With a base calous of gay and was plens of come colors, f ppt of Dove Men+Care products lefno qu F, HQ DOVE: MADE FOR WOMEN? Unico As penasal can sile 24 and under and dining So, by product por face are products and Take Dove, forple. Done is the saber-one hand of the that includes beauty han, body wasing ded, body wash care MaCa ka lingid All by inal dhe Done brand Un a year for Unlever. But coming off in wy de Campaigs Red By Drewning to experience the that may be face Deve found the maching the li of expansion and the type of coldppen Air mbling is in effo The peat the care at, Umkewww Do at age 25 to 54. Rene dates in the dive de in Tely married, they wewking hold the dening and shopping than prior decades. More than half of wory were being their own pencalcare doof het wes indesing these parches in the Dove Me Care pas The winched the body w that Dve needed to dow har anda seda Dove had been added to The des was appo Everything about Deel bad we comble in die k col pale and come with the presin f in mind. Although these of the few pemenal care bu by face the band der begrip S had be the band's gred level of hound on and pelyhes the pil in the da cages Could Donell pred the MCM The qucce fl Uialeon onoamee wld pide the mach-caled befand Hong to stop De 234 CHAPTER 1 ng playing for Day Wal how to guard of appl one why Take of your face pod "When Te plan Don's britage in dinging and wing pingute ca Cand The Dove Me Ce fed place - for de fondy com pleet each by helping other they facing af AN INSTANT SUCCESS nd Isa ha period of time. Dove has pledge cape-shave balms and deal. It apped the b dydd Ddiofa bandud to get a specific market angrats of in the United Sever efice and working eyeg, the bad has bee 46 percentar e facen penal going And D and they know they should Rob Cadvice on this withouting of w of US de facial pod and this poi My deal to cabou denge the pobedni Naging pa Unders in Dawe as a mh care bend to have pad of Shorty her the new Dere MesCare har deband SmphyRI pa dhe new list of top 10 aw poden lin of deable, Dore ind fath ag both wom Bea offer Unders, Deves p lule and wire year on the sees that Does obje ve for Deve Men+Can, "allow me to better ca so they can cafe when t Il for Men For Comp Une has taken at can to crat promotional ce with the brand image of Dave Men+Care. The lech of a facal care prad sompanied by adding the beam's fe Sot, od pekes from child, winders barer, and red days provided The Cam Gi AM 12, 2013, New NCA The H 13, 2013 w face coup, no more s followed by then they experie ( Be New Pre ' f good at any MaCanl Most recenty Doe has taken in alting for Matoleval Ang ta Canina "We The Rag Hp Me Fly QUESTIONS FOR DISCUSSION sly depicted in a Spa the con depiction of an abessing can be boled down to the god with wi get of who typically chabodybuding or 1. How do perl Gan, dacused in the chap in Dove ability to build song How don Devectly char pagh the fire mages of the beper deci Pe So Do My Canced a comp cas mach a buildin ve bend Cd "Ral Mom the campg ed from far fine t Dwyane Wade Hering je w book med A FF How My LBB Th Wade was the pe celebrity to give his des 3. A new pead, koca Do of Dove Men+Ca the & Can Dose and Do McCato Bibliography: Armstrong, G., Kotler, P., Trifts, V., Buchwitz, L., & Gaudet, D. (2013). Marketing. An Introduction (6th Canadian ed.). Pearson. End of chapter 6 case, taken from Armstrong (2013. pp. 234-235) END-OF-CHAPTER CASE DOVE: BUILDING CUSTOMER RELATIONSHIPS EVERYWHERE, ONE GENDER AT A TIME divid a big they come One of the leading spin of food bad penal cap User proped cbnd in A. Hov ang7 of 10 hogever would be ning 190and and by the Auingend you poddy. Hingga wer and www of a da US854 per have beco BREAKING OUT OF THE BOX you de band to the best and lead Uhe supported decis to me the lever hole in by the year 2000 a comprar ugyan How den Under de By colyting and her than plywing product d devels wither the sunded Dove brand. Unde le pot at a brand was de band-Deve Men+Care This Unders of hash overlooks res types of bond poids a male fadas and ach d the copy copion from the care Deve brand th and The henkppeach has made Under-Cavable into vi the preador of phe ha saha Nopea ce pradees Dove she appealed to Kaps, Ane, Ben & Jerry, haking dig. With a base calous of gay and was plens of come colors, f ppt of Dove Men+Care products lefno qu F, HQ DOVE: MADE FOR WOMEN? Unico As penasal can sile 24 and under and dining So, by product por face are products and Take Dove, forple. Done is the saber-one hand of the that includes beauty han, body wasing ded, body wash care MaCa ka lingid All by inal dhe Done brand Un a year for Unlever. But coming off in wy de Campaigs Red By Drewning to experience the that may be face Deve found the maching the li of expansion and the type of coldppen Air mbling is in effo The peat the care at, Umkewww Do at age 25 to 54. Rene dates in the dive de in Tely married, they wewking hold the dening and shopping than prior decades. More than half of wory were being their own pencalcare doof het wes indesing these parches in the Dove Me Care pas The winched the body w that Dve needed to dow har anda seda Dove had been added to The des was appo Everything about Deel bad we comble in die k col pale and come with the presin f in mind. Although these of the few pemenal care bu by face the band der begrip S had be the band's gred level of hound on and pelyhes the pil in the da cages Could Donell pred the MCM The qucce fl Uialeon onoamee wld pide the mach-caled befand Hong to stop De 234 CHAPTER 1 ng playing for Day Wal how to guard of appl one why Take of your face pod "When Te plan Don's britage in dinging and wing pingute ca Cand The Dove Me Ce fed place - for de fondy com pleet each by helping other they facing af AN INSTANT SUCCESS nd Isa ha period of time. Dove has pledge cape-shave balms and deal. It apped the b dydd Ddiofa bandud to get a specific market angrats of in the United Sever efice and working eyeg, the bad has bee 46 percentar e facen penal going And D and they know they should Rob Cadvice on this withouting of w of US de facial pod and this poi My deal to cabou denge the pobedni Naging pa Unders in Dawe as a mh care bend to have pad of Shorty her the new Dere MesCare har deband SmphyRI pa dhe new list of top 10 aw poden lin of deable, Dore ind fath ag both wom Bea offer Unders, Deves p lule and wire year on the sees that Does obje ve for Deve Men+Can, "allow me to better ca so they can cafe when t Il for Men For Comp Une has taken at can to crat promotional ce with the brand image of Dave Men+Care. The lech of a facal care prad sompanied by adding the beam's fe Sot, od pekes from child, winders barer, and red days provided The Cam Gi AM 12, 2013, New NCA The H 13, 2013 w face coup, no more s followed by then they experie ( Be New Pre ' f good at any MaCanl Most recenty Doe has taken in alting for Matoleval Ang ta Canina "We The Rag Hp Me Fly QUESTIONS FOR DISCUSSION sly depicted in a Spa the con depiction of an abessing can be boled down to the god with wi get of who typically chabodybuding or 1. How do perl Gan, dacused in the chap in Dove ability to build song How don Devectly char pagh the fire mages of the beper deci Pe So Do My Canced a comp cas mach a buildin ve bend Cd "Ral Mom the campg ed from far fine t Dwyane Wade Hering je w book med A FF How My LBB Th Wade was the pe celebrity to give his des 3. A new pead, koca Do of Dove Men+Ca the & Can Dose and Do McCato Bibliography: Armstrong, G., Kotler, P., Trifts, V., Buchwitz, L., & Gaudet, D. (2013). Marketing. An Introduction (6th Canadian ed.). Pearson