Question: it's a case study. please ans it. 1. Birch Bark's founder, Mark Marsolais-Nahwegahbow has been very successful in generating media and using storytelling to sell

it's a case study. please ans it. 1. Birch Bark's

it's a case study. please ans it.

1. Birch Bark's founder, Mark Marsolais-Nahwegahbow has been very successful in generating media and using storytelling to sell his products. As the company grows, what will be some of the challenges in relying on this form of promotion? 2. Companies are always trying to create a distinct marketing mix to appeal to their target markets. Create one or two potential target markets for Birch Bark Coffee and match the company's marketing mix to the potential targets. 3. There are a number of social enterprises that donate a percentage of revenue to social causes but which have not reached the same level of success as Birch Bark. Why do you think Birch Bark has been so successful? Do you think the success is sustainable? Why or why not? 4. Do you think Birch Bark should have expanded so quickly into other countries? Why or why not? 1. Birch Bark's founder, Mark Marsolais-Nahwegahbow has been very successful in generating media and using storytelling to sell his products. As the company grows, what will be some of the challenges in relying on this form of promotion? 2. Companies are always trying to create a distinct marketing mix to appeal to their target markets. Create one or two potential target markets for Birch Bark Coffee and match the company's marketing mix to the potential targets. 3. There are a number of social enterprises that donate a percentage of revenue to social causes but which have not reached the same level of success as Birch Bark. Why do you think Birch Bark has been so successful? Do you think the success is sustainable? Why or why not? 4. Do you think Birch Bark should have expanded so quickly into other countries? Why or why not

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