Its a multipart question please solve with an example

4) Marketing Plan a. Customer analysis

1. 1) Who are the target customers? Core customers? Future customers?

2. 2) What is the estimated size of the companys market (in revenue or volume)?

3. 3) Customer behaviour:

   1. Where do they buy? When and how often do they buy?

   2. How do they use the product?

   3. What factors do they consider in choosing between options? Why do

      they prefera particular product? Will they buy a product again?

b. Primary customer research

1. 1) Briefly summarize your methodology and purpose of research

2. 2) Summarize your findings

c. Segmentation:

1. 1) Define/defend the segmentation variables for this market

2. 2) Identify and describe key segments for this product

d. Advertising & Promotion

1. 1) Advertising (ex. social media)

2. 2) Personal selling

3. 3) Sales promotion

4. 4) Public relations

5. 5) Direct marketing