Question: its a practice so i need an answer What's true about the relationship btween product attributes and product benefits? Marketers can decide whether to include

 its a practice so i need an answer What's true about
the relationship btween product attributes and product benefits? Marketers can decide whether
to include product attributes or benefits in their products. Product attributes only
its a practice so i need an answer

What's true about the relationship btween product attributes and product benefits? Marketers can decide whether to include product attributes or benefits in their products. Product attributes only contribute to functional but not psychological benefits. A benefit is the use consumers get out of a product's attributes and features. Product benefits need to be more standardized than product attributes. A product has to have the same number of product attributes and product benefits. Companies benefit from if they are marketing a product for which consumers are looking for variety. using private labels offering deep product lines increasing the product mix width reducing the number of product attributes using co-branding Most people in the US are familiar with the Chobani brand of yogurts since it has grown to become one of the most well known brands in this category. Recently the company launched Chobani Probiotics, which is a plant based drink, in other words, a different kind of product. This kind of strategy is referred to as a rebranding strategy brand repositioning a brand extension clustered branding a line extension

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!