Question: its a practice so i need an answer What's true about the relationship btween product attributes and product benefits? Marketers can decide whether to include


What's true about the relationship btween product attributes and product benefits? Marketers can decide whether to include product attributes or benefits in their products. Product attributes only contribute to functional but not psychological benefits. A benefit is the use consumers get out of a product's attributes and features. Product benefits need to be more standardized than product attributes. A product has to have the same number of product attributes and product benefits. Companies benefit from if they are marketing a product for which consumers are looking for variety. using private labels offering deep product lines increasing the product mix width reducing the number of product attributes using co-branding Most people in the US are familiar with the Chobani brand of yogurts since it has grown to become one of the most well known brands in this category. Recently the company launched Chobani Probiotics, which is a plant based drink, in other words, a different kind of product. This kind of strategy is referred to as a rebranding strategy brand repositioning a brand extension clustered branding a line extension
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