Its been a while since the whole world is affected with Covid19. Until now, millions of people become a victim due to this pandemic and countless of businesses had to close down that led to the rising of an unemployment rate. Recently, due the latest wave of the Covid19 cases, the government has imposed Movement Control Order (MCO) that limits the movement of citizens and business activities. It has dampened the economy that has just begin to pick up from the previous MCO. Consider yourself as a staff who was laid off from the company. You decided to start your own business. Please answer the following questions based on the given scenario. Question 1 (a) Choose ONE (1) type of product that you think is good for the current situation. Justify your answer by giving TWO (2) reasons with supporting evidence from any source of information that you could find from the internet, books, journals or newspapers. (10 marks) (b) When creating an offer or value proposition, for direct marketer it is compulsory to follow the 40-40-20 rules. This principle is very important in developing a successful marketing campaign. The first 40% rule is related to the right list. Without a detailed customer profile, it is impossible for you to choose the right list. Therefore, you are required to describe the detail of your customer profile for the product or service that you want to sell. (10 marks) (c) Apply the choice of your product into the FOUR (4) steps of planning the offer. (20 marks) (d) Choose ONE (1) pricing strategy that you can use for your product as stated in the slides, chapter 5. Justify your answer. (10 marks) [Total : 50 marks]