it's brand management question. answer these two question

3. Imagine you are the brand manager of a newly launched perfume brand called "Hug me". This is a brand that targets women under four fragrances. You are already running a TV commercial to promote this perfume brand by endorsing a popular female model. In addition, you have reserved a stall for promoting your brand at the forthcoming Colombo shopping festival at the BMICl-I in Colombo. (a) Explain ways to promote your brand in the exhibition under the experiential marketing approach. (12 marks) (b) Recommend a suitable hybrid channel strategy for the perfume brand given above and discuss possible challenges that ma}r be encountered. (08 marks}