Question: Its is multiple choice questions, there is no information needed A __________ is the marketing term for a good, service, or idea consisting of tangible
Its is multiple choice questions, there is no information needed
A __________ is the marketing term for a good, service, or idea consisting of tangible and intangible features.
| a. | market factor | b. | market decision | c. | product | d. | utility | e. | process |
Elaine purchased an electric car in order to drive to work without using gasoline. What element of product does this describe?
| a. | the extended product | b. | the actual product | c. | the augmented product | d. | the core product | e. | the formal product |
A local coffee shop closes daily at 7 pm as it noticed that very few customers came in after that time. This closing time reflects which of the following terms?
| a. | inverse demand | b. | off-peak pricing | c. | excess demand | d. | economies of scale | e. | idle production capacity |
Which of the following would NOT be considered a consumer product?
| a. | a bicycle for going to school | b. | a ball | c. | a tennis racket | d. | cement trucks | e. | running shoes |
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