itself$)$

Title: $[$Campaign Title$]$ Year: $[$Year of

Campaign$]$Awards: $[$List of Awards Received$]$

Campaign Overview:

Provide a brief overview of the campaign,

including its objectives, target audience,

and the brand$/$product$/$service it was

promoting.

Creative Elements:

Visuals:

Describe the visual elements used in

the campaign $($e$.$g$.,$ imagery, graphics,

color scheme$).$

Evaluate how the visuals contribute to

the overall message and appeal.

Audio $($if applicable$)$:

Assess any audio elements such as

background music, sound effects, or

narration.

Messaging and Storytelling:

Identify the core message or theme of the

campaign.

Analyze how the campaign tells a story, if

applicable, and how it engages the

audience.

How does the advertisement grab the

viewer's attention, and what appeal is used

$($e$.$g$.,$ humor, sex, rational$)?$

Target Audience and Appeal:

Define the intended target audience and

evaluate how the campaign resonates with

them.

Consider any demographic,

psychographic, or behavioral aspects

catered to in the campaign.

Integration with Promotional Media:catered to in the campaign.

Integration with Promotional Media:

Assess how the campaign was integrated

with other promotional media channels

$($e$.$g$.,$ social media, TV$,$ print$).$

Evaluate the effectiveness of this

integration in creating a cohesive marketing

approach.

Effectiveness and Impact:

Analyze the campaign's effectiveness in

achieving its objectives $($e$.$g$.,$ brand

awareness, sales, customer engagement$).$

Evaluate the overall effectiveness of the

advertisement, considering reach, word$-$of$-$

mouth $($WOM$)$ generated, social media

impact, and other relevant factors.

Discuss any measurable impact or results

that were reported.

Branding and Call to Action:

Evaluate how the brand identity was

incorporated into the campaign.

Identify any explicit or implicit calls to

action and assess their effectiveness.

Lessons Learned and Takeaways:

Reflect on the key lessons that can be

drawn from this campaign and applied to

future marketing efforts.

Strengths and Areas for Improvement:

Highlight the campaign's strengths and

what contributed to its success.

Identify any areas where the campaign

could have been improved for even greater

imnartachieving its objectives $($e$.$g$.,$ brand

awareness, sales, customer engagement$).$

Evaluate the overall effectiveness of the

advertisement, considering reach, word$-$of$-$

mouth $($WOM$)$ generated, social media

impact, and other relevant factors.

Discuss any measurable impact or results

that were reported.

Branding and Call to Action:

Evaluate how the brand identity was

incorporated into the campaign.

Identify any explicit or implicit calls to

action and assess their effectiveness.

Lessons Learned and Takeaways:

Reflect on the key lessons that can be

drawn from this campaign and applied to

future marketing efforts.

Strengths and Areas for Improvement:

Highlight the campaign's strengths and

what contributed to its success.

Identify any areas where the campaign

could have been improved for even greater

impact.

Conclusion:

Summarize the overall analysis,

emphasizing the key factors that

contributed to the campaign's award$-$

winning status.

Grading:

Each group's presentation will be assessed

based on the depth of analysis, clarity of

communication, and the group's ability to apply

IMC concepts to real$-$world advertising

Eexamples.