ITSS4352 Project Phase #1 - Fall 2023

Define or answer the following with option 2.

1. Which Project Option did you choose? Option 2
2. Which company are you hoping to focus on for your Final Project?
3. Outline responses to the questions for your selected Project Option and company focus?
4. Do you have adequate preliminary research information needed for your Final Project?

OPTION 2 - Metrics and Analysis

Select a company from the following options:

a) a Real-estate company that rents apartments,

b) an E-commerce company that distributes groceries, and

c) a Fintech company that operates as a payment service provider.

d) Google Merchandising Store

PerformMetrics and Analysis for your (approved) company of choice.

1. Describe the business model (Method)
2. Identify a / the KBR for the chosen company (Introduction)
3. What are the conversion events important to the KBR(s) (Introduction)
4. What are KPIs that would help determine if progress towards the KBR is being made (Method)
5. Review the business results for target metrics or identify metrics that could help determine result or progress (Method & Results)
6. Whats your recommendation for the company? (Method and Results)