Question: IV - Ethical brand perceptions - sustainablitiy perceptions Mid - Emothional brand DV - Brand loyalty - Brand choice intentions Ethical Brand and sustainablitiy Perceptions

IV
- Ethical brand perceptions
- sustainablitiy perceptions
Mid
- Emothional brand
DV
- Brand loyalty
- Brand choice intentions
Ethical Brand and sustainablitiy Perceptions and Their Impact on Brand
Loyalty and Brand Choice Intentions: Mediating Role of
Emotional Brand Attachment, Make an introduction about these points for market research

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