IVER ) N Based on the case study Shaky McShakeface (attached here), identify a hypothetical strategy that you believe may be good for Shaky McShakeface to pursue 1. Forward Integration WAKI 2. Backward Integration SITY 3. Horizontal Integration 4. Market Penetration 5. Market Development AKIN 6. Product Development 0 7. Related Diversification IVER 8. Unrelated Diversification 9. Retrenchment 10. Divestiture YAKI 11. Liquidation "AKIN 12. cost leadership (Overall) 13. differentiation 14. focused cost leadership IVER 15. focused differentiation Case Study: Shaky McShake Mobile catering business launches in Merthyr Tydfil thanks to support from Business Wales. Launched by Login 2020. Shaky McShaketasewa mobile fond dann begin mo makes and wales. Loe got in touch with the Welsh Government Business Wie for the His idea of the ground. Having attended a wine and subycing one to one or Lee was able to start the business succes in 2000 Sucy launched 617.000 secured Trouch the State Loans Company 22.500 Kickstart from Merthyr Tyd County Borough Cound y created Introduction to business Merthyr Tydfil entrepreneur Le Plin started his mobile food and are bure Shaky McShakeface in 2000. The mobile caterer offers wees and makes to get festivals and private parties Why did you decide to set up your own business? Both my wife and I have always loved food, especially deserts, but arestaurant has been out of our reach francally. We finally decided to start the business traving a food food in 2019 I want the best quality and look for forem to prepare what was essentially made with the favours (Oreo and Kinder Buenoj added, and is made use could do better Being my own boots been an appeal and when we coupled these two things studere definitely wou been alt the plunge had it not been for my wife's support and hard work What challenges did you face? We have faced many challenges on the way from dramatically undersing how much it would cost of ou milkshake van toaming all about strative respondie However, by far crage has dry been my cience and belief in the quality of the product we have on other. But howing the roreditle foto that we have received make these and unpaid hours worth it Business Wales support Start-up Loans vier Steve Harmond and Business Wates der Ev ve boon wong wewe the past year to develop his idea and help him throughout the state proceeded on his bar anth flow forels, wie Sie superiod toho the funding application programa uplo 10.000 Additionally, Eve supported me to secure therunding through the Local Authority, na totalement of 19,500 met e Shaky McShahedase in te ne of 2000 This fundon the spot with marketing and brandeg mobled La lo convert a cand anunta Outcomes . Suyunched 17.000 secured that one Company 2.500g Merthyr Tourly Born . Business Wales have been absolutely invaluable to me during the process. Eve Goldsbuc. is a saintl She has given me mountains of knowledge and so much of her time. She has chased things up for me and replied to dozens of emails full of silly questions. I would not be here without her. . Future plans and ambitions Our immediate plans are to survive through the Covid-19 crisis, which has hit us pretty hard. Providing we get to the other side relatively unscathed, our plan is to build the brand, possibly convert a second van to be able to attend more events. One day our hope is to open a restaurant From their Facebook page: "By popular demand, Milkshakes are back!!! We have a small selection of milkshakes, including a couple of Vegan options. Also Hot Chocolate spoons just 1.50!! Perfect little stocking fillers or have one in the evening to warm yourself through after a cold days shopping! Pop by and see us at the top of St Johns Street when you're in Cardiff, for a milkshake, Hot Chocolate, Waftlerer or takeaway a Hot Chocolate spoon