Ivey Publishing Case Study 9B20D013: "Apple Inc.: Global Supply Chain Management"

Under the presumption of the alignment between market and operations capability for "FIT" , a revised operations strategy for Apple:

1. Formulation (26 + 2 Bonus Marks Total)

Based on the current state as described in the case, please answer the following questions:

1. (10 Marks) 4 perspective analysis (top-down, inside-out, bottom-up, outside-in) for Apple's iPhone. The 4-persective analysis, marks will be given for inclusion of the following:
   1. Capacity and Location Strategy
   2. Purchasing and Supply Strategy
   3. Process Technology Strategy
   4. Product and Service development strategy
3. (8 Marks): Using your 4-perspective analysis from Q1, Define and explain the company's strategic 'FIT' by comparing the generic performance objectives (Quality, Speed, Dependability, Flexibility, and Cost) with the decision areas: Capacity, Supply Network, Process Technology and Development and Organization.
4. (4 Marks) Based on your group Assignment on "China Supply Chain and Covid-19", how would you assess for Supply Chain Risk at Apple? What are some of the issues that can evolve from global sourcing?
5. (4 Marks) What are 3 Supply chain related issues that you have uncovered? In your explanation, rank the issues and explain your reasoning for ranking.
6. (2 Bonus Marks) Provide an explanation for the issues raised using the financial information from the case. How might the financial information also direct your findings?

1. Implementation (16 Marks Total)
2. 1. (4 Marks) Briefly explain 4 approaches to improvement
   2. (6 Marks) Based on your analysis in question A.2. (above), what approach would you use to tackle each of the issues you discovered with the Apple iPhone's Supply Chain? Why?
   3. (2 Marks) How would you benchmark the success of your implemented changes?
   4. (2 Marks) How do you think Apple can achieve/continue sustainable alignment between operations resource capabilities and market requirements?
   5. (2 Marks) What approach(s) to Strategic Sustainability should Apple take?

1. Monitoring and Control (14 Marks Total)

4.

1. (4 Marks) How Can the balanced score card be used to help mitigate Supply Chain Risk and improve control at Apple?
2. (4 Marks) How can Apple's overall strategic objectives for the iPhone be achieved through the use of a balance scorecard approach?

1. (2 Marks) Based on your analysis above, do you think there are gaps to the implementation of the balance scorecard approach? Why or why not?

1. (4 Marks) Please provide any final conclusions to your analysis. Is there anything you would have changed after having completed the assessment? Do you think your go-forward operations strategy is aligned to the needs of the future of Apple's iPhone?