Question: J . M . Smucker Co , also known as Smuckers is Headquartered in Orrville, Ohio. Smuckers has identified the market segments and selected the

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Smucker Co

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also known as Smuckers is Headquartered in Orrville, Ohio. Smuckers has identified the market segments and selected the target markets for market development. The next step is to turn focus on to creating, communicating, delivering, and exchanging offerings that have value to the target markets. This process is known as

________

positioning

selling

niche marketing

segmentation

target marketing

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