The Nutri Company was a medium-sized manufacturer of highly nutritional food products. The products were marketed as

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The Nutri Company was a medium-sized manufacturer of highly nutritional food products. The products were marketed as low-fat foods with high nutritional content. The company was considering marketing these products as snack foods but was concerned about its present customers' reaction to the change in the products' images. The company decided to assess customers' reaction by conducting a study using one of the established types of consumer panels. What type of panel would you recommend in this situation? Why?
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Basic Marketing Research

ISBN: 978-1133188544

8th edition

Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

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