Jack$$e

Yes, since it doesn't go straight from the producer to the consumer, it is considered an "indirect" marketing channel.

We use a "push strategy" within our supply chain strategy.

That makes sense since you will forecast sales, build an inventory of components based on the forecast, and hold those components in inventory until a customer order is received.

That makes sense since you will use sales forecasts to plan product production well in advance.

That makes sense since you will wait for the customer order before making the products.