Jackson is conducting interviews to identify patterns in consumer decision making for high-involvement products. Which type of
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Question:
Jackson is conducting interviews to identify patterns in consumer decision making for high-involvement products. Which type of interview should he use if he needs a high degree of comparability among responses, no question variability, and to maintain his own neutrality during the interviews
Select one:
a.
Structured
b.
Closed-ended
c.
Unstructured
d.
Semistructured
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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