Question: Jake is debating between featuring an up - and - coming Nickelodeon teen star or a regular teenager in his ad to convey the message

Jake is debating between featuring an up-and-coming Nickelodeon teen star or a "regular" teenager in his ad to convey the message of "Texting is great - just not when you're behind the wheel." This indicates that Jake is determining the ________ of his creative advertising decisions.
Group of answer choices
USP
objective
strategy
execution
creative concept

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