Question: Jake is debating between featuring an up - and - coming Nickelodeon teen star or a regular teenager in his ad to convey the message
Jake is debating between featuring an upandcoming Nickelodeon teen star or a "regular" teenager in his ad to convey the message of "Texting is great just not when you're behind the wheel." This indicates that Jake is determining the of his creative advertising decisions.
Group of answer choices
USP
objective
strategy
execution
creative concept
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