Jakes's Cafe is planning on using display ads on the Google Display Network. The objective is to increase sales of their gift cards. Jake wants to sell 750 gift cards. The average revenue per sale is $25. In the past, Jake has achieved a click through rate of 2% and a conversion rate of 4%.

 

If Jake does not want to lose money, what is the maximum CPM he should bid for the campaign? 

 

Explain what this result means. 

Answer rating: 100% (QA)

To calculate the maximum cost per thousand impressions CPM that Jake should bid for the campaign we ... View the full answer