Question: Jamal is trying to explain the difference between reach and frequency to his classmates. Which of the following best describes reach? Estimated number of potential

Jamal is trying to explain the difference between reach and frequency to his classmates.
Which of the following best describes reach?
Estimated number of potential customers to see an advertisement
Estimated number of times a potential customer will see an advertisement
Interactions with an advertisement
Geographic distance covered by an advertisement
How quickly the audience will be reached with an advertisement
Jamal is trying to explain the difference between reach and frequency

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