Question: What is a consumption-based group or a consumption subculture? What are the characteristics of such a group? How can marketers develop strategy based on consumption

What is a consumption-based group or a consumption subculture? What are the characteristics of such a group? How can marketers develop strategy based on consumption subcultures?

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What is a consumption-based group or a consumption subculture? How can marketers develop strategy based on consumption subcultures?

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