James Curleigh is the President of the Levi's brand, where he manages the brand's strategic direction and
Question:
James Curleigh is the President of the Levi's brand, where he manages the brand's strategic direction and execution.
Access the video below where James Curleigh shares his experience shepherding a brand beyond its original incarnation, helping Levi's claim not just market but closet share.
Describe what it means that a brand lives beyond the products graced with its logo and contrast and compare it with other brands of your choice.
Include a balanced review of the various concepts, content, and practices identified.
Reference
Tedx Talks (2014).How to enhance and expand a global brand:
https://www.ted.com/talks/james_curleigh_how_to_enhance_and_expand_a_global_brand
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young