Jane is tasked with implementing a new CRM technology at her company, which is focused on improving
Question:
Jane is tasked with implementing a new CRM technology at her company, which is focused on improving customer engagement and utilizing social media to better understand customer needs and preferences. To accomplish this, she has to integrate social insight into customer profiles and ensure that employees can effectively use the data for customer engagement.
How can Jane identify the most relevant social insight data to integrate into the CRM application, and which methods can she use for the integration process?
In order to improve customer engagement, what tools or features should Jane look for in the CRM software that can enhance the overall customer experience?
As Jane's company wants to focus on social media to better understand customer needs, what steps should she take to monitor and filter social media chatter about the organization, products/services, or industry?
Jane's company aims to engage with customers or prospects via their preferred channels. What strategies can she implement within the CRM system to ensure this level of personalization and responsiveness?
In implementing the new CRM technology, Jane must consider potential security risks. What measures can she take to minimize these risks and secure environment for the CRM system?
Operations Management Processes And Supply Chains
ISBN: 9781292409863
13th Global Edition
Authors: Lee Krajewski, Naresh Malhotra, Larry Ritzman